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NEW AGER: Advertising can have negative connotations. NEW AGER: We are surrounded by it bombarded at every turn being encouraged to buy this and that. NEW AGER: But there are some instances where advertising is used not to sell a product or a service but something else .... NEW AGER: In the 1970s, the Keep America Beautiful organization launched a campaign to encourage people to stop littering the cities and countryside. NEW AGER: The advert consisted of a Native American paddling down a river surrounded by beautiful mountains and trees.

NEW AGER: Advertising can have negative connotations. NEW AGER: We are surrounded by it bombarded at every turn being encouraged to buy this and that... NEW AGER: But there are some instances where advertising is used not to sell a product or a service but something else ... NEW AGER: In the 1970s, the Keep America Beautiful organization launched a campaign to encourage people to stop littering the cities and countryside. NEW AGER: The advert consisted of a Native American paddling down a river surrounded by beautiful mountains and trees.
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NEW AGER: As the ad goes on we see more and more refuse and man-made debris littering the landscape. NEW AGER: The final shot shows the Native American looking out at the spoilt landscape with a tear falling from his eye. NEW AGER: The public awareness ad had an enormous effect on US citizens and is said to be one of the most significant public awareness ads in US history. NEW AGER: Charities also make good use of advertising. NEW AGER: Sometimes developed in-house and sometimes developed by advertising agencies, charities use adverts to raise funds, raise awareness of their causes and also to recruit volunteers.

NEW AGER: As the ad goes on we see more and more refuse and man-made debris littering the landscape. NEW AGER: The final shot shows the Native American looking out at the spoilt landscape with a tear falling from his eye. NEW AGER: The public awareness ad had an enormous effect on US citizens and is said to be one of the most significant public awareness ads in US history. NEW AGER: Charities also make good use of advertising. NEW AGER: Sometimes developed in-house and sometimes developed by advertising agencies, charities use adverts to raise funds, raise awareness of their causes and also to recruit volunteers.
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NEW AGER: One charity ran a successful campaign targeting commuters on the London Underground NEW AGER: They wanted to reach out abroad audience who would likely be bored with the daily grind. NEW AGER: Following the 2004 Tsunami in Asia, the charity ran a series of ads aiming to recruit volunteers who would help with the reconstruction of the affected areas. NEW AGER: The title of the posters was 'Who will be there after the cameras have gone'' NEW AGER: This was followed up later with another poster campaign, again targeting a captive audience of commuters.

NEW AGER: One charity ran a successful campaign targeting commuters on the London Underground NEW AGER: They wanted to reach out abroad audience who would likely be bored with the daily grind. NEW AGER: Following the 2004 Tsunami in Asia, the charity ran a series of ads aiming to recruit volunteers who would help with the reconstruction of the affected areas. NEW AGER: The title of the posters was 'Who will be there after the cameras have gone?' NEW AGER: This was followed up later with another poster campaign, again targeting a captive audience of commuters.
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NEW AGER: The poster campaign tried to focus on how life-transforming volunteering with them would be. NEW AGER: The appeal was effective at driving up numbers of volunteer application by over 30%% percent. NEW AGER: Bombarded at every turn, being encouraged to buy this and that. NEW AGER: What all these examples have in common is the way they are encouraging us to accept a new idea, habit, way of life.

NEW AGER: The poster campaign tried to focus on how life-transforming volunteering with them would be. NEW AGER: The appeal was effective at driving up numbers of volunteer application by over 30% percent. NEW AGER: Bombarded at every turn, being encouraged to buy this and that. NEW AGER: What all these examples have in common is the way they are encouraging us to accept a new idea, habit, way of life.