NEWSCASTER0:

In Britain, it used to be that you could tell the quality of a newspaper by the size of its pages. There was the tabloid newspaper with its smaller pages, huge headlines and short, sensationalized articles. And then there was the broadsheet with its larger pages, smaller headlines and longer, denser articles. Then, the broadsheets decided to became environmentally friendly. To save paper, they switched to the smaller, tabloid size.

In Britain, it used to be that you could tell the quality of a newspaper by the size of its pages. There was the tabloid newspaper with its smaller pages, huge headlines and short, sensationalized articles. And then there was the broadsheet with its larger pages, smaller headlines and longer, denser articles. Then, the broadsheets decided to became environmentally friendly. To save paper, they switched to the smaller, tabloid size.
NEWSCASTER1:

At first, readers worried that the broadsheets, in terms of quality, would become similar to the tabloids. To their relief, this never happened. However, if the tabloids and the broadsheets are now the same size, how else can we tell them apart? Well, first of all, you just have to look at the headlines. This is a headline you might see in a broadsheet newspaper reporting on a military campaign.

At first, readers worried that the broadsheets, in terms of quality, would become similar to the tabloids. To their relief, this never happened. However, if the tabloids and the broadsheets are now the same size, how else can we tell them apart? Well, first of all, you just have to look at the headlines. This is a headline you might see in a broadsheet newspaper reporting on a military campaign.
NEWSCASTER2:

Notice, first of all, that the letters are lower case, not capitals. This makes the tone more serious. Also, apart from missing out the article 'the', which is a standard headline device, it's a full sentence. Also, it's in a neutral style, presenting only the facts. Compare this to its tabloid equivalent ....

Notice, first of all, that the letters are lower case, not capitals. This makes the tone more serious. Also, apart from missing out the article 'the', which is a standard headline device, it's a full sentence. Also, it's in a neutral style, presenting only the facts. Compare this to its tabloid equivalent ...
NEWSCASTER3:

First of all, the headline's certainly not neutral. It's "us"" against "them". It's also a lot shorter, written in dramatic capital letters, and it uses colloquial language - language of the way we usually speak - to grab the attention of the reader. Now, let's look at other ways newspaper headlines have of grabbing our attention. This headline uses alliteration, the repetition of a consonant, to introduce the story in an eye catching, or should I say, ear catching way.

First of all, the headline's certainly not neutral. It's "us" against "them". It's also a lot shorter, written in dramatic capital letters, and it uses colloquial language - language of the way we usually speak - to grab the attention of the reader. Now, let's look at other ways newspaper headlines have of grabbing our attention. This headline uses alliteration, the repetition of a consonant, to introduce the story in an eye catching, or should I say, ear catching way.
NEWSCASTER4:

Who do you think Bethany is? What do you think she's achieved? Assonance, the repetition of a vowel sound, is a similar technique. Sounds painful, doesn't it? In every newspaper, the style of headline reflects the content of the news report underneath.

Who do you think Bethany is? What do you think she's achieved? Assonance, the repetition of a vowel sound, is a similar technique. Sounds painful, doesn't it? In every newspaper, the style of headline reflects the content of the news report underneath.
NEWSCASTER5:

Want the latest on the pretty young pop star and her football player boyfriend? Go to the tabloids. Want an in depth review of the global economy or the latest political reports? Go to the broadsheets. The one thing that tabloids and broadsheets do have in common, however, is: they both need to sell.

Want the latest on the pretty young pop star and her football player boyfriend? Go to the tabloids. Want an in depth review of the global economy or the latest political reports? Go to the broadsheets. The one thing that tabloids and broadsheets do have in common, however, is: they both need to sell.
NEWSCASTER6:

And this means attracting readers. Editors know that providing variety and maintaining reader interest is the most important thing for the survival of their newspaper. Thus, most tabloids do have a little bit of the broadsheet in them, and most broadsheets, though they might not admit it, have a little bit of the tabloid.

And this means attracting readers. Editors know that providing variety and maintaining reader interest is the most important thing for the survival of their newspaper. Thus, most tabloids do have a little bit of the broadsheet in them, and most broadsheets, though they might not admit it, have a little bit of the tabloid.