COMEDIAN0:

What, a cow holding an axe? If you're a copy editor for a newspaper, or even just someone who has to write a lot for their job or studies, one of the trickier things to spot is when a word or sentence means one thing to you, but something completely different to somebody else. This is especially tricky in newspaper headlines, because the number of words is so limited. For this headline to make more sense, extra words would have to be added, or the tense changed. But headlines need to be short and punchy.

What, a cow holding an axe? If you're a copy editor for a newspaper, or even just someone who has to write a lot for their job or studies, one of the trickier things to spot is when a word or sentence means one thing to you, but something completely different to somebody else. This is especially tricky in newspaper headlines, because the number of words is so limited. For this headline to make more sense, extra words would have to be added, or the tense changed. But headlines need to be short and punchy.
COMEDIAN1:

Sometimes the double meanings that occur in badly written headlines can be hilarious. Look at these examples .... This is a headline from a report into the dangers of bouncy castles. But, according to the headline, it's not the play equipment that's inflatable, it's the children! Yup, if you're trying to write something serious, the last thing you want to be is an unintentional comedian!

Sometimes the double meanings that occur in badly written headlines can be hilarious. Look at these examples ... This is a headline from a report into the dangers of bouncy castles. But, according to the headline, it's not the play equipment that's inflatable, it's the children! Yup, if you're trying to write something serious, the last thing you want to be is an unintentional comedian!