The beats. They were a generation of writers, poets, and artists in the 1950s who challenged authority, rejected mainstream middle class American values, and advocated a life of spontaneity. They thrived on creativity and they thrived on life. For the beats, it was about jazz, free love, drinking, radical politics, and words, poetry and prose. They lived life to its fullest, in constant pursuit of the next crazy, eye opening, worldly experience.